To Prospect for Real Estate Leads, you have to send out postcards to a target area. After that, Mail letters to those living in apartment buildings or rental properties offering to help them buy a home. Then, attend open houses every weekend. Next, set up booths at local fairs, festivals and business expos. Forth, Contact all “For Sale By Owners” in your area within a week of seeing their home hit the market. Last, Contact all expired listings from your Multiple Listing Service daily.