To buy online Prospective Leads for Real Estate, you have to Use a search engine such as Google. You need to type in “real estate leads + your city and state.” You must Review sites for an overview of the services they offer and what is most pertinent to your business and area of expertise. Besides, pick commonly accessed real estate sites such as Trulia, Zillow or City Data. When you have selected several websites, you must research the fees associated with each. In addition, Research fees for lead-generation sites like Homegain or Reply Real Estate. Other than that, make a marketing and advertising budget based on the lead-generation system that works best with your personal business plan.